“Cleaning and organizing is a practice, not a project.” Those words from home blogger, podcaster, and content creator Meagan Francis, aptly reflect the current trends being observed in the home care industry.
More and more homeowners are recognizing that their houses are more than a place to live. They’re an investment. One that needs to be maintained and protected to preserve a home’s material integrity and longevity.
Enter the rise of premium home care products. Ones that reflect the tastes and values consumers see in themselves and their dwellings. The industry has experienced a transformation, driven in no small part by consumers’ growing preference for quality and sustainability.
As eco-consciousness goes mainstream, premium household care brands are looking for ways to align their packaging with environmental values. The standout solution is aluminum, a material highly regarded for its durability, recyclability, and versatility.
CONSUMER TRENDS FAVORING ALUMINUM PACKAGING
The modern consumer is more environmentally aware than ever before. They actively seek out brands that offer high-quality products and also demonstrate a commitment to sustainability. According to a 2021 report by IBM, 57% of consumers are willing to change their purchasing habits to reduce environmental impact, with a particular focus on reducing plastic waste.
Aluminum, being infinitely recyclable, is a prime candidate for eco-friendly packaging, offering these dramatic statistical advantages over plastic: only 9% of plastic packaging is recycled, compared to 50% of aluminum packaging.; and 75% of all aluminum ever produced is still in use today.
Another trend driving the switch to aluminum is the preference for premium, refillable packaging. Brands that use stylish, durable aluminum containers can tap into a growing market of consumers who are willing to pay more for products that reduce waste and offer longevity.
This refillable model not only appeals to eco-conscious consumers but also enhances brand loyalty. By offering aesthetically pleasing, long-lasting aluminum packaging, brands encourage customer refills, reinforcing a continuous relationship between the consumer and the brand.
ALUMINUM FOR HIGH-END HOUSEHOLD CARE PRODUCTS
The sleek look and style of aluminum provides a luxurious feel that resonates with consumers of high-end brands from all product sectors. Some of the home care products that particularly benefit from aluminum packaging include:
DISH DETERGENTS: Aluminum bottles provide a premium look and can be easily designed for reusable and refillable models, minimizing waste while offering long-term convenience.
MULTI-SURFACE CLEANERS: The durability and corrosion resistance of aluminum make it perfect for housing cleaning agents, which often come in contact with water and other reactive substances.
FURNITURE POLISHES: These often come in spray bottles or liquids, and aluminum offers excellent protection against degradation from light and air exposure, keeping polishes effective for longer periods of time.
AIR FRESHENERS: Many brands are also moving away from plastic containers for air fresheners, opting for aluminum bottles that can be reused with refillable capsules or solutions.
LAUNDRY DETERGENTS: With more brands moving towards concentrated liquid or powder formulas that require less packaging, aluminum offers a sturdy, reusable container option that can withstand various storage conditions.
PREMIUM PACKAGING FOR PREMIUM BRANDS
With decades of experience and our commitment to innovation, CCL Container is your trusted partner for aluminum containers of all sizes and shapes.
Contact us today to see how our aluminum packaging solutions can hit a home run for your high-end product.