As sun care brands and companies gear up for another summer season, there’s no better time to take a closer look at one of the heroes of your product lineup: packaging. At CCL Container, we understand the critical role that packaging plays in preserving the customer appeal and product efficacy of sun care brands. That’s why we are constantly working to deliver cutting-edge aluminum packaging solutions for brands and their customers.
Packaging has become increasingly important as a marketing advantage and brand differentiator. Today’s sun care products market includes an ever-expanding range of products catering to various needs and preferences. These products can be segmented into categories such as sunscreen lotions, sprays, creams, gels, after-sun products (Aloe Vera gels, moisturizers, etc.), self-tanning products, and others.
We’ve also observed a growing demand for sun care products that offer additional benefits beyond UV protection, such as anti-aging properties, hydration, and pollution protection. This trend has led to the development of multifunctional – some are calling them hybrid – sunscreens that combine SPF with moisturizing, mattifying, or anti-pollution properties.
The result? The global sun care products market has been steadily growing. According to a report by Grand View Research, the market size was valued at approximately $11.1 billion in 2019 and is projected to reach over $15.8 billion by 2027, with a compound annual growth rate of around 5.1% from 2020 to 2027. With growth opportunities like that and competition for market share top of mind for sun care brands, what’s on the outside can often be as important, and sometimes even more important, than what’s on the inside.
So, with that in mind, let’s consider for a moment how what’s on the outside protects what’s on the inside. Your sun care formulations are the heart and soul of your brand, and they deserve packaging that does them justice. Protection is paramount to their performance and quality. CCL aluminum aerosol packaging acts as a barrier, shielding your products from the damaging effects of light, air, and moisture. Formulations remain potent and effective from the first application to the last.
In today’s fast-paced world, convenience is tops with consumers. Aluminum aerosol packaging offers unmatched portability, making it easy for your customers to take their favorite sun care essentials wherever they go. Whether off to a tropical destination or simply spending a day at the park, CCL lightweight and durable aluminum packaging ensures they’ll never have to sacrifice protection for convenience.
For sun care brands, it’s all about looks. Theirs and yours. Your sun care packaging is more than just a container—it’s an extension of your brand’s identity and values. With CCL Container’s customizable aluminum packaging solutions, you have the freedom to unleash your creativity and bring your brand vision to life. Whether you prefer sleek and sophisticated or bold and vibrant, our full-length shaping and eye-catching decorating options can be tailored to suit your unique brand aesthetic and captivate your target audience.
Ready to take your sun care line to the next level? Start with a CCL Container Aluminum Aerosol Packaging solution. You’ll discover our commitment to quality, sustainability, innovation, and your success. We’re here to help you protect and showcase your sun care formulations in style.