With the holiday season upon us and the new year rapidly approaching, now is a great time to consider your brand’s packaging and how it will influence consumer purchasing through the end of the year, in the months following, and right through the 2024 holiday season.
Let us use the heading of this article and break it down word-by-word to reveal some important information about consumer trends and where short- and long-term opportunities exist for your brand.
HAPPY
The harbingers of doom appear to be wrong and that in and of itself is cause for joy. Despite all the dire warnings about economic headwinds undercutting the economy and consequently a tight consumer wallet. According to some reports spending is anticipated to trend upward as much as 5%.
Several other forecasters see a mixed bag, with some consumer segments trading down, and others splurging, allocating an average of $1,530 for gifts and those with household incomes of $120,000 or more exceeding an average of $3,000. Overall, there are opportunities to be taken advantage of for smart, forward-thinking brand owners.
SUSTAINABLE
Sustainability remains in the forefront for American consumers as conscious purchasing and gifting will be top of mind during the 2023 holiday season. This extends to their attitudes toward brand packaging and the packaging materials themselves, as well as holiday package delivery, reinforcing the imperative for companies to adapt and become greener and more efficient in their overall operations. Brands can meet the needs of holiday shoppers by promoting sustainable products, packaging, and practices.
More consumers than ever care about sustainability, and it influences their purchasing decisions during the holidays and throughout the new year. So, there has never been a better time than now for brands in every economic sector to accelerate their transition to sustainable packaging.
HOLIDAYS
Brands with sustainable, eco-conscious initiatives, products and packaging will continue to see increased sales and greater customer loyalty not only during the holidays when retail competition is fierce but during the other eleven months as well. Remember, there are numerous holidays throughout the rest of the year as well as the times in between where the buying never stops.
Sustainable packaging is a decisive advantage during the November-December holiday shopping season and no material is more sustainable than aluminum. Consumer preference is trending towards its many advantages with no end in sight.
Consider these unique benefits that aluminum provides. It is strong, durable, flexible, lightweight, corrosion-resistant, 100% recyclable and at the top of the recycling chain thanks to its infinite recyclability without any degradation in quality. Aluminum has inherently up-market qualities that distinguish it from other packaging materials.
Aluminum packaging creates attention and differentiates at the point-of-sale, something that is vital in winning the battle to be the brand of choice with today’s shoppers. And no time to create this distinction is more important than the holidays. When combined with the virtually limitless decorating and shaping possibilities CCL Container offers, it’s like giving your product a one-of-a-kind gift that consumers get to enjoy all year long.
For more information on how your brand can rule the holidays along with the rest of the year, contact us today, and let’s talk about the ideal size, shape, and decorating for your product’s aluminum container.