Body sprays are making a major comeback, with online searches for them jumping by 9.8% in 2023, according to the latest Fragrance Trends Report from consumer research firm Spate. A surge of over 1.4 billion views for the hashtag #bodymist on TikTok has confirmed this trend, particularly among younger consumers who are discovering body sprays for the first time.
This resurgence is part of a larger style revival, which has reintroduced body sprays as a fun and affordable fragrance option. Today’s body sprays are different from those of the ’90s and early 2000s, featuring more complex and sophisticated scents that reflect the growing consumer desire for more modern fragrance options without the high price tag.
Body sprays typically contain lower concentrations of fragrance oils (3-5%) compared to eau de parfum (10-20%) or eau de toilette (5-15%), making them perfect for layering or as an add-on to a favorite perfume.
Affordability has played a key role in the popularity of body sprays, with many priced under $30. They offer a budget-friendly way for consumers to experiment with new scents and build a versatile fragrance “wardrobe.” Influencers on TikTok have also propelled body sprays into the spotlight, with fragrance-related hashtags drawing hundreds of millions of views.
When it comes to packaging, aluminum containers are the ideal choice for body sprays. Not only are they lightweight and durable, but aluminum is also 100% recyclable, making it an environmentally friendly option. Plus, it protects the fragrance from light and air, preserving the scent for longer periods.
When it comes to packaging, aluminum is always on trend. Take your body spray to the next level with a CCL Container aluminum aerosol packaging solution. You’ll discover our commitment to quality, sustainability, innovation, and your success.
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