Post-pandemic, Americans have returned to their busy, active lifestyles, both personal and professional. It comes with more physical activities, job related stress, and for some who continue to work from home, a sedentary existence. To these millions of individuals and for a variety of health-related reasons, it’s challenging to maintain optimum health through a well-balanced diet, and regular exercise. These are just several of the many reasons that account for the dramatic growth of supplements.
For the most part, people are inclined to think of the term “dietary supplement” as an individual vitamin or mineral preparation or a multivitamin. Increasingly, the phrase has expanded to become an umbrella term that includes everything from vitamins and minerals to botanicals and biosimilar, and much more.
In the wake of the pandemic, people are now more aware of the impact of an unhealthy lifestyle and think of supplements as something extra they can do to be sure their basic nutritional needs are covered. Access to supplements of all kinds has been made much easier by way of online retail channels. This ease of availability has been a contributing factor driving this market growth.
Across all age groups, some reports indicate that as high as 77% of U.S. adults take some kind of supplement, including 58% of U.S. adults who use multivitamins, and 19% who use probiotics. In the U.S. alone, the supplement market is expected to grow to an amazing $56.7 billion in 2024 with more than 29,000 different dietary supplements available to consumers and approximately 1,000 new supplements added to the market every single year. And those are just a few examples, as it has become clearly evident that almost every type of supplement has a rapidly growing market.
Growth like this presents many opportunities for supplement brands and with it, increased challenges from competitors for the consumer dollar. One of the most visible ways to attract buyers, create loyalty, and produce repeat customers is with superior, aluminum packaging that drives brand preference and elevates the user’s belief in the efficacy of what is inside. Some studies indicate that upwards of 86% of supplement consumers were confident in the quality of the products they regularly use. In these instances, the quality of packaging cannot be understated. And an aluminum container cannot be beat.
As a packaging material, aluminum has all the characteristics that protect product integrity and maximize brand perception. Aluminum containers are airtight and leak proof. This means that pills and capsules remain fresh and dry, and liquids will not spill out or get damaged.
In a time where sustainability is on the frontlines of the battle against climate change, aluminum containers provide a solution to the environmentally harmful tendencies of plastic. Aluminum has been shown to provide sustainable benefits when used instead of plastic. More than 70% of all aluminum ever mined is still being used today and this recycled material only uses up 5% of the energy and resources it takes to produce a product from newly mined aluminum.
For supplements, an aluminum container can be a brand “superpower” thanks to its exceptional decorating and shaping possibilities. Rich, vivid colors and surface effects can be combined with pearl basecoats, brushed aluminum, matte and high-gloss finishes. Graphic, photographic, and illustrated images along with multicolor lithography and printing capabilities can create an amazing range of graphic effects from spectacular to highly sophisticated.
With consumers’ interest in health and wellness trending, the market for supplements that support this lifestyle is keeping pace. Does your brand packaging stand out from the competition and ready to take advantage of the opportunities?
Optimize the competitive marketing power of your supplement’s packaging. Contact us today, and let’s talk about the ideal size, shape, and decorating for your product’s aluminum container.