Wine Bottle Makeover: How Stylish, On-the-Go Aluminum is Transforming the Premium Beverage Market

When Bigsby’s Folly opened for business in 2017, the Denver winery immediately noticed a consumer trend: wine was growing in popularity among younger, active adults. This new generation seemed to prefer sipping their favorite wines in a variety of more casual, laid back environments and friendly get-togethers.

This demographic shift prompted the company to rethink its packaging in 2019. Recognizing that many wine lovers would welcome an alternative that supported an on-the-go, outdoorsy lifestyle, the company turned to CCL Container to launch the industry’s first line of lightweight aluminum wine bottles.

CCL Container created a custom shape to emulate the look and feel of a traditional wine bottle, adding several benefits and conveniences. The unbreakable, slightly smaller 500 ml size makes these bottles ideal for toting to picnics, scenic hikes, or outdoor concerts. A lock-and-twist screw top closure allows the wine to be resealed rather than wasted. Aluminum also maintains temperature, keeping chilled beverages colder for longer than glass or plastic containers. And like all of CCL’s 100% virgin aluminum containers, Bigsby’s Folly wine bottles are fully recyclable – a major draw for eco-conscious consumers.

As part of the launch, CCL Container wanted to create a fun, wraparound graphic design to reflect the winery’s laid-back, more casual vibe. Light pink, deep purple and pale-yellow tones represent each wine: Rosé, Cabernet Sauvignon and Sauvignon Blanc. All varieties were decorated to include the company’s playful Bigsby logo (Bigsby is the owners’ golden retriever) as the prominent image, while a stylized mountain is a scenic nod to the winery’s Colorado roots.

As more wine and premium beverage companies explore aluminum packaging alternatives, CCL Container and Bigsby’s Folly remain proud to have pioneered a solution that reflects the lifestyle preferences of today’s wine lovers.

To learn more about CCL Container’s innovative manufacturing capabilities in the premium beverage market, visit https://cclcontainer.com/markets-served/beverages.


Large-Diameter Aluminum Containers Offer Brands Supersized Advantages and Opportunities

 

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Consumer buying decisions are based on many factors; among these are product quality, convenience, cost and sustainability. With so many brands and products available in certain markets, many companies struggle to gain ­– or simply maintain – market share.

CCL Container is helping brands in several industries succeed in this challenging environment by offering exclusive, supersized packaging that many consumers want. Among the markets CCL Container serves in this capacity are automotive, home and garden, industrial and personal care.  Measuring up to 76 mm in diameter by 265 mm in height, CCL’s large-diameter aluminum containers are the only ones of this size produced in North America. This large size, coupled with stunning shaping and decorating options, ensures that all products – whether ­an automotive fuel additive, insect repellent or hairspray – make a big impression on consumers at the point of sale.

Creative designs further distinguish brands and influence consumer-buying decisions. Decoration capabilities include advanced lithography and decorating arrays, including top-to-bottom and full wraparound graphics in up to eight colors, metallics and neons. Specialty surface treatments, textures, embossing and debossing effects elevate overall appearance while building consumer appeal.

When it comes to functionality and performance, brands appreciate that potentially hazardous materials or chemicals in products are safely housed in these durable containers; consumers like that the packaging is lightweight, convenient and cost-efficient. In addition, the endless recyclability of these 100% virgin aluminum containers is a win-win for environmentally conscious brands and consumers alike.

CCL Container offers unsurpassed experience, expertise, resources and capabilities for developing and manufacturing large aluminum containers for many industries. For more information, visit, https://cclcontainer.com/markets-served/all-the-advantages-of-aluminum-containers-supersized/.