When Bigsby’s Folly opened for business in 2017, the Denver winery immediately noticed a consumer trend: wine was growing in popularity among younger, active adults. This new generation seemed to prefer sipping their favorite wines in a variety of more casual, laid back environments and friendly get-togethers.
This demographic shift prompted the company to rethink its packaging in 2019. Recognizing that many wine lovers would welcome an alternative that supported an on-the-go, outdoorsy lifestyle, the company turned to CCL Container to launch the industry’s first line of lightweight aluminum wine bottles.
CCL Container created a custom shape to emulate the look and feel of a traditional wine bottle, adding several benefits and conveniences. The unbreakable, slightly smaller 500 ml size makes these bottles ideal for toting to picnics, scenic hikes, or outdoor concerts. A lock-and-twist screw top closure allows the wine to be resealed rather than wasted. Aluminum also maintains temperature, keeping chilled beverages colder for longer than glass or plastic containers. And like all of CCL’s 100% virgin aluminum containers, Bigsby’s Folly wine bottles are fully recyclable – a major draw for eco-conscious consumers.
As part of the launch, CCL Container wanted to create a fun, wraparound graphic design to reflect the winery’s laid-back, more casual vibe. Light pink, deep purple and pale-yellow tones represent each wine: Rosé, Cabernet Sauvignon and Sauvignon Blanc. All varieties were decorated to include the company’s playful Bigsby logo (Bigsby is the owners’ golden retriever) as the prominent image, while a stylized mountain is a scenic nod to the winery’s Colorado roots.
As more wine and premium beverage companies explore aluminum packaging alternatives, CCL Container and Bigsby’s Folly remain proud to have pioneered a solution that reflects the lifestyle preferences of today’s wine lovers.
To learn more about CCL Container’s innovative manufacturing capabilities in the premium beverage market, visit https://cclcontainer.com/markets-served/beverages.